On top of weekly session recap videos, during the summer of 2011 High Cascade Snowboard Camp introduced an edgy video series called Hamvan. The Hamvan video series was comprised of snowboarding footage in High Cascade’s terrain park and off hill antics from High Cascade’s coaches, diggers and consolers. The series was all captured by filmer Skylar Brent, and boy did he get creative when editing the episode. On top of the great snowboarding, every episode opened with at least one hilarious skit showing the staff’s sense of humor. The Hamvan series was a great marketing play on High Cascade’s part. Giving High Cascade another outlet to show potential campers what going to summer snowboard camp is all about; having a great time without being ultra cheesy and repetitive like session recap videos.
All of the content was exactly the same as session recap videos, just a bit more edgy. When watching the Hamvan episodes you can tell that these videos were segmented and directed at High Cascade’s older market of campers from 13 to 19 years old. Some of the dead give aways were the raw crash footage, semi inappropriate song choice (usually early 2000’s hip hop) and reckless skits featuring staff members. Each episode featured everything High Cascade has to offer to a “core” camper that wants to snowboard in the summer; a creative constantly terrain park, mutable on campus skateparks, friendly staff and a taste of life in the town Government Camp where campers are allowed to roam free after their day of snowboarding is over.
These episodes where very well received by the core snowboard community getting shares on Facebook from snowboard brands with major audiences such as Thirty-two, Capita and Snowboarder Magazine. The Hamvan series has a total view count just shy of 65,000 views on Vimeo. Unfortunalty the Hamvan series only survived one summer, rumor has it the van broke down on its cross country journey back to the east coast. A definite possibly, but High Cascade also could have nixed the series due to low view count. During summer 2011 each individual session recap video averaged 40,000 views.
I would absolutely love to see the Hamvan series make a come back. There is something about those genuine bro-cam vibes that can not be recreated in the usual session recap videos. The Havman series was the perfect mixture of snowboarding and reckless antics to get kids stoked on going to High Cascade Snowboard Camp for a session. Yet tame enough that mom or dad would just be caught slightly off guard when their 15 year old son Mikey showed them the latest Hamvan.
<p><a href=”https://vimeo.com/47753884″>Hamvan Episode 6</a> from <a href=”https://vimeo.com/highcascade”>High Cascade Snowboard Camp</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>